BMI Bank raises the bar of customer service

From left: Abdulrahman Benshams, Accounts and Projects Director, Silah Gulf, Joe Tawfik, Chief Executive Officer, Silah Gulf, Eyad Sater General Manager Support Services, BMI Bank and Ruth Williams, Head of Academy, Silah Gulf
From left: Abdulrahman Benshams, Accounts and Projects Director, Silah Gulf, Joe Tawfik, Chief Executive Officer, Silah Gulf, Eyad Sater General Manager Support Services, BMI Bank and Ruth Williams, Head of Academy, Silah Gulf
Silah Gulf (Silah), a multi-award winning business process outsourcing (BPO) and customer experience provider serving the GCC region, has signed an agreement to provide Customer Service training to Bahraini retail and commercial banking institution, BMI Bank.

As per the agreement, Silah will help recruit and train customer service staff for BMI Bank. A specialist manpower outsourcing service, the Silah Talent program provides regional companies with call centre agents, team leaders and managers for their contact centres.

“Serving our customers effectively and efficiently is an integral component towards consolidating our position as a leading Bank in Bahrain. At BMI Bank, we have consistently invested in training and automation as part of our ongoing commitment towards raising our service standards and transforming our business to an entirely customer and customer-service driven one, recognizing the need to make it easy for our customers to Bank with us. The signing of this agreement with Silah Gulf further demonstrates that commitment and we are confident that our customers will feel a tangible difference when they turn to BMI Bank for high quality financial service and products,” Eyad Sater General Manager Support Services at BMI Bank, said.

“Providing a customer with a range of financial solutions, while essential, is certainly not enough. The quality of the products needs to be supplemented by superior customer services machinery. This formula has helped global financial institutions achieve profitability,” Joe Tawfik, Chief Executive Officer of Silah said.

“Using Customer Experience Management practices developed specifically for the Gulf, Silah will help BMI Bank start differentiating themselves in the highly competitive retail banking sector in Bahrain,” Tawfik, added.

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