Bahraini retail and commercial banking institution, BMI Bank, unveiled its new brand identity under a new tag line, ‘better, together’, strengthening its position as an entirely customer and customer-service driven bank.
“BMI Bank is a vibrant and dynamic brand with a strong reputation amongst customers as well as within the banking community,” said Jamal Al-Hazeem, the Chief Executive Officer of BMI Bank.
“In a relatively short time, the bank has managed to deeply root itself within Bahrain through the introduction of an award winning online platform, state-of-the-art core banking system, enhanced network of branches and ATMs, a community focused Corporate Social Responsibility Program (CSR) as well as through the introduction of various unique and innovative products and services,” he added.
“In line with our commitment to being a customer centric and market driven bank, we believe it was the ideal opportunity to refresh our brand to reflect the transformation of our philosophy of togetherness both internally and externally with our customers which is at the very heart of our operations.”
“Better, together’ is the natural evolution of our current tag line and will form the source of inspiration for all our future communications. The new visual identity reinforces the name of the bank while establishing a strong yet distinct brand using a new color palette. The dark blue used in our logo makes for a strong, assertive and reassuring color whilst the red, which is a new color to our Bank, brings in passion and charisma reiterating our strong anchorage as a Bahraini Bank.”
“Serving our customers well is critical to our success and we recognize that we need to make it easier for our customers to do business with us since both our growth and success are interlinked them. Equipped with a rejuvenated brand and a state-of-the-art banking system, we will continue focus on our strategy of developing a stronger retail and commercial banking business that will deliver on our commitment to provide customers with unique and innovative financial products and services.”
The bank, he said, will now embark on a comprehensive re-branding exercise based on a phased implementation plan to rebrand the business. The first phase will encompass external signage on all its branches and ATMs as well as corporate stationary, while other retail collateral including its debit and credit card as well as cheque books rolling out under phase two which will also showcase a new look group website.