Al Ghurair Centre attracts huge attention during DSS 2012

NEMO at Al Ghurair Centre
Al Ghurair Centre over the past four weeks presented one of the most exciting summer campaigns as a strategic partner of the 15th edition of Dubai Summer Surprises (DSS); the region’s most awaited summer entertainment and shopping fiesta to be held between from June 14th to July 14th 2012.

Having revolutionized the shopping experience for UAE residents and tourists alike, Al Ghurair Centre is partnering with Dubai Events and Promotions Establishment (DEPE) once again to offer residents and tourists the best in family entertainment, shopping and world-class alfresco dining.

The DSS campaign titled “Splash into Excitement” featured an array of international shows including the original character show from Barbie ‘I can be a Fashion Designer’; a first of its kind ‘Water Theme Park’; a uniquely designed ‘Toddlers Park’; and innovative workshops for children of all ages, all for free to offer visitors an unequalled experience. Al Ghurair Centre had also partnered with Dubai Shopping Malls Group (DSMG) to offer shoppers a chance to win prizes every week by shopping for Dh200 at any of the outlets.

“I extend our sincere appreciation and ongoing support to Dubai Events & Promotions Establishment. Al Ghurair Centre’s experience with DSS has been consistently rewarding as the event continues to grow in stature being the biggest summer shopping extravaganza in the Middle East. This DSS, shoppers experienced the best-in-class entertainment, promotions and attractive savings at Al Ghurair Centre. In addition, there will be exciting activities to engage in and diverse entertainment for all ages,” Salem Al Ghurair, Chief Executive Officer, Al Ghurair Centre, said.

During the DSS, Al Ghurair Centre transformed into a magical water theme, with creatively planned decorations and innovative play areas. From 21st June to 1st July, Al Ghurair Centre featured the trademark Barbie show – ‘I can be a Fashion Designer’. The show provided children a chance to watch and learn on how to sparkle their own style on the runway. Other entertainment shows including ‘Sound of Music Sing Along’, ‘Nemo Adventures’ and acrobatic and juggling shows that provided non-stop entertainment to shoppers on the Ground Floor of the mall.

Al Ghurair Centre also played host to water based games and competitions in the specially designed ‘Water Theme Park’ which includes the thrilling ‘Wii Zone’ whereby winners were awarded Cold Stone Creamery vouchers every day throughout DSS. There were also engaging workshops featuring water painting, boat making and arts and crafts; and a ‘Toddler’s Park’, a special soft play area for toddlers.

Children were also bale to enroll for free in the special ‘Roll and Bake’ activity with Cinnabon, the world’s leading cinnamon chain, and receive a participation certificate.

Al Ghurair Centre served as a key participant in the Dubai Shopping Malls Group (DSMG) promotion which ran from June 14th to July 14th, 2012. The promotion gave shoppers a chance to win Dh3 Million upon purchase of Dh200 at any of the outlets at Al Ghurair Centre. There will be 4 weekly prizes of Dh500000, along-with 20 lucky winners who will win prizes worth 50000.

As another successful edition of DSS draws to a close, Al Ghurair Centre presents the best entertainment for families and children for the final weekend from July 12th to July 14th 2012. Visitors can catch the fun-filled Nemo Adventures shows at the Mall which will be held thrice daily at 630pm, 730pm and 9pm at the ground level of the mall

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