Customer Service can make or break businesses: Expert

Customer Service Expert, Shep Hyken, left, presenting memento Minister of Industry and Commerce Dr Hassan A Fakhro in presence of Ahmed Al Banna, CEO of Origin Group after the opening ceremony of the conference on Tuesday in Manan
Customer Service Expert, Shep Hyken, left, presenting memento Minister of Industry and Commerce Dr Hassan A Fakhro in presence of Ahmed Al Banna, CEO of Origin Group after the opening ceremony of the conference on Tuesday in Manan
Manama: Customer service serves as a backbone for sustaining and expanding businesses across the board, according to a top expert.

“Customer service is a critical tool and organizations need to focus on this important segment by equipping their staff with latest and necessary skills,” Shep Hyken, a customer service expert and the bestselling author told The24X7News (www.twentyfoursevennews.com).

Hyken, who is on his first visit to the Middle East region, conducted his maiden Conference at the Diplomat Hotel in Manama, said that businesses in the United States despite being one of the largest markets still learning from the businesses in this part of the world.

“The organisations seek customer loyalty but it seems they forget their own employees to take care,” he said, adding that the staff of any organisation public or private sector serve as a key to success.

Organised by Bahrain-based Origin Group CEO, the event was held under the Patronage of Industry and Commerce Minister Dr. Hassan Fakhro.

The 3rd Customer Services Conference was opened at the Diplomat Radisson Blu Hotel and the Origin Group CEO Ahmed Al Banna said that he wants to make this a yearly calendar event in Bahrain in line with the International Customer Service Week.

“We are very fortunate that we have brought global expert on customer service for the first time in Bahrain and we also host a conference in Oman,” Al Banna told The24X7News.

During the opening ceremony, Industry and Commerce Minister confirmed the importance of this event which comes at a time when many tools and significant methods emerges and helped to develop the art of dealing with customers and reviewers in light of region steady growth, where human development resources is the most important element in the development process especially in light of overlap many economic, political, social and technical challenges. In addition that the arena witnesses a stunning development in social networking tools of mobile phone and other technologies that may occupy everyone.

The Minister expressed that the government and the Ministry tribute in organizing such events with strategic dimension of various economic activities in the Kingdom of Bahrain, which pours in government objectives represented mainly in enhancing competitiveness and quality through raising the level of services.

The event that sponsored and implement by the government in excellence and quality is evidence and a bright example of this attention which stems from Bahrain Economic Vision and strategies.

The conference included a workshop by international customer service expert and New York Times Bestselling author Shep Hyken. The conference shed light on several issues and the most important skills to impress the customer and customer savior and customer satisfaction.

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