BMI Bank unveils credit card loyalty programme

Jamal Ali Al Hazeem CEO BMI
BMI Bank announced the launch of an exclusive loyalty programme for its gold and classic credit card holders. The new programme, automatically earns customers points for every transaction made using a BMI Bank Visa gold and classic credit card. Under the scheme, the credit cardholders will get up to 0.5% cash back on every purchase they make within the country and 1% cash back on international spends with a minimum redemption value of BD20 and multiples of BD10 thereafter.

“We, at BMI Bank are proud to add this latest feature onto our credit cards. Customers are at the center of everything we do, and we constantly listen to their feedback as we work to address their needs and help them better manage their finances. As trends shift towards instant gratification and the market becomes highly competitive, every time we succeed in offering our valued customers with increased choices and rewards, it makes all the effort notably worthwhile. By extending such incentives to our loyal credit card holders, we feel confident that the loyalty program will benefit existing customers who are not actively using their cards as well as those who utilize their credit limits and we anticipate a rise in the demand of credit cards from new customers who are shopping for a reward based credit card,” Jamal Al-Hazeem, Chief Executive Officer of BMI Bank, said.

In addition to instant rewards redemption, credit cardholders benefit from a range of value-added services including purchase protection insurance, secured wallet insurance, life insurance, real time SMS alerts and discounts at various participating merchants. The Bank recently rolled out its platinum credit card offering customers the advantage of earning miles on everyday purchases that can be directly redeemed towards Gulf Air’s Falconflyer program (FFP). Customers of the Platinum card will also automatically receive a complementary Falconflyer Silver membership that comes equipped with a host of benefits including access to the prestigious Falcon Gold lounges at airports across the world when they travel with Gulf Air.
BMI Bank also offers customers a La Carte credit card co-branded with Geant Hypermarket Bahrain, which offers exclusive discounts, an installment option of up to 18 months and loyalty points when items are purchased from Geant hypermarket, Le Marche and Last Chance supermarkets in Bahrain. The Bank also owns the Diners Club which currently offers customers a unique ‘Business World Gold Membership’ program in conjunction with Regus Group that provides them unlimited access to 1000 business lounges featuring high-speed internet, in 450 cities in the world. In addition customers also receive access to over 450 airports lounges, membership into the accolades rewards program enabling them to redeem points for air miles, gifts or cash back on all local purchases, free travel insurance (up to $300,000 worth of cover) along with a low interest rate & APR.

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