De Beers collection glitters at Moda Mall in Bahrain

Rohit Raina, the Group CEO of AJM Kooheji Group, with Group’s board members and De Beer staff at the opening of the store at Moda Mall
AJM Kooheji Group and De Beers Diamond Jewellery celebrated the launch Bahrain’s first De Beer store at the Moda Mall. The Art of Diamond Jewellery store De Beers was inaugurated by Her Highness Shaikha Thajba bint Salman Al Khalifa as a guest of honour.

Her Highness Shaikha Thajba, who was the guest of honour at the event, along with guests witnessed the unveiling of stunning De Beers designs including the Princess Lea necklace. Present were Isa Kooheji, Director of AJM Kooheji Group; Jamal Kooheji, Director of AJM Kooheji Group; François Delage, CEO of De Beers Diamond Jewellers; Abdulla Kooheji, Director of AJM Kooheji Group; Rohit Raina Group CEO of AJM Kooheji Group; Mahmoud Kooheji, Vice Chairman of AJM Kooheji Group; Mohammed Kooheji, Director of AJM Kooheji Group and Salim Kooheji, Director of AJM Kooheji Group.

“The opening of the De Beers store in Bahrain is a vote of confidence in the country’s booming business climate. This in return will provide people a rare opportunity to enjoy the world class brands in their own country. I am delighted to inaugurate this store and wish the parties all success for this venture,” Shaikha Thajba, said.

The guest of honour Shaikha Thajba, congratulated the AJM Koohehji Group for this new achievement in the Kooheji family business line.

Diamonds become single drops or cascades of liquid light in the dramatic Princess Lea Necklace, with its magnificent pear-shaped diamonds, hung within a waterfall of diamonds. The Princess Lea, composed entirely of superb quality, D colour, internally flawless diamonds, is a modern masterpiece that took twelve hundred hours of highly skilled artisanship to create.

“We are delighted to be present in the Bahrain market. Our store here demonstrates the growing demand for De Beers Diamond Jewellery globally. We are delighted to share our exceptional passion and expertise in diamond selection, craftsmanship and diamond jewellery design with a discerning clientele in this exciting, fast-growing market. We look forward working with The AJM Kooheji Group. Their expertise in luxury retail in Bahrain makes them the perfect partners for De Beers,” François Delage, CEO of De Beers Diamonds Jewellers, said.

“We are delighted to be representing De Beers Diamond Jewellers in Bahrain. With over 120 years of peerless diamond expertise, De Beers is the quintessential diamond jewellery brand, and we believe the quality of their exceptional diamonds and the natural allure of their designs will fit very well with the people of Bahrain,” Mohammed Kooheji, Director of the AJM Kooheji Group, added.

De Beers’ unique passion and expertise in creating jewellery with the world’s most naturally beautiful diamonds is unrivalled. De Beers draws on its unique heritage to select diamonds of outstanding beauty. A team of skilled artisans ensure craftsmanship of the highest standard and this can be seen at the De Beers store in Bahrain through the iconic design collections, beautiful bridal offerings and exquisite high jewellery pieces.

De Beers has a worldwide presence with stores located in the most sought after locations including Old Bond Street in London, Fifth Avenue in New York, Printemps and Galeries Lafayette in Paris, Shin Kong Place in Beijing, and The Landmark in Hong Kong and Ginza in Tokyo.

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