Joelle opens Styling Lounge at Moda Mall

Joelle Mardinian providing beauty tips during the launch of Styling Lounge
MODA Mall, Bahrain’s ultra-modern shopping destination located on the ground floor at Bahrain World Trade Center (BWTC) unveiled the unique fashion campaign “All Eyes on You At MODA Mall” offering fashion conscious shoppers and visitors the opportunity to complement the shopping experience with an extravaganza of exciting activities for a stunning new experience in the world of fashion styling and make-up artistry.

The highlight of the fashion campaign is the unique ‘Styling Lounge’ which was officially inaugurated by leading TV beauty expert and prominent make-up artist, Joelle Mardinian. Held at the Central Court of MODA Mall the inaugural ceremony was attended by distinguished guests, members of the press and a large number of Joelle’s fans.

As part of the inauguration ceremony Joelle, held two exclusive live make-over sessions highlighting the latest fashion trends in make-up and hair styling. This unique opportunity provided MODA Mall’s visitors an opportunity to get a glimpse of the renowned beauty expert in action and obtain valuable fashion tips from the fashion guru in person. The ‘Styling Lounge’ will be open to the fashion conscious shoppers from today until 30th October 2012.

Over the two week period of the ““All Eyes on You At MODA Mall” campaign, visitors to the ‘Styling Lounge’ can enjoy complimentary consultancy services which include: Abir Achkar, a certified Image Consultant and Stylist who will provide personalized advice on exclusive image management services, styling solutions, fashion advice and make-up tips; leading hair-stylists and consultants from the Heads-up Salon, will advise and provide hairstyling tips; an exclusive Nail Art Bar, with nail designing professionals from the Lavish Salon providing the latest nail art inspired by Designer Collections, and beauticians and make-up artists on hand to assist visitors.

In order to stay up-to-date with what’s ‘in’ this season, the ‘Styling Lounge’ is also complemented with regular exclusive showcases from a range of high-end brands at MODA Mall. This includes De Beers, J Boutique Ruzan, MaxMara, Lanvin, Marc Jacobs, Sufana, Al Othman, Fendi, Versace, Fawzia Al Nafea, Emernegildo Zenga, and Canali.

Joelle Mardinian began her career as a professional makeup artist in London. She currently hosts a weekly television series which focuses on women and help them to find their true beauty. She was recognized as the Arab Woman of the Year in 2010 for her success and accomplishments throughout the Middle East. She is also the founder and owner of ‘Maison de Joelle’, a chain of beauty salons in UAE and KSA.

MODA Mall is home to exclusive brand name boutiques previously unattainable in the Kingdom of Bahrain. The mall not only provides savvy and sophisticated shoppers with access to the finest designer clothing and jewellery brands, but also the tastes, sounds and sensations of the most glamorous destinations on the fashion map. The mall also believes in offering shoppers a luxury experience in its dining choices, and currently there’s Patisserie Valerie, Lina’s, Vivel Patisserie, Maki, BiCE Ristorante, and Abd El Wahab. This is in addition to Espressamente illy Café at Sheraton Hotel overlooking the mall’s Jewellery Court.

Offering a 1,700 space car park shared with the adjoining Bahrain World Trade Center, MODA Mall is open all days of the week from 10 a.m. till 10 p.m. Shoppers to the mall and visitors to the towers can avail of the car parking facilities free of charge by contacting the reception desk.

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