Manama, Bahrain: With mobile penetration reaching 183%, Bahrain’s ICT market has emerged as one of the most dynamic sectors in the Middle East, according to a top official at Batelco Bahrain.
“With a core strategy focused on elevating communication standards and digital solutions in the Kingdom of Bahrain; Batelco, the Kingdom’s leading digital services provider has paved the way for the evolution of the industry keeping abreast with the latest global trends,” CEO Eng Muna Al Hashemi.
“Bahrain’s ICT market is one of the most dynamic in the Middle East region with a mobile penetration of 183%. The industry is highly-developed and continuously growing towards a digital society. The Kingdom boasts a magnitude of opportunities for both local and foreign investors to be a part of the digital transformation of the industry,” she said.
Eng Al Hashemi was speaking during the monthly ‘@ the Majlis’, event hosted at the Capital Club. The networking event, attended by Club Members and VIP officials, focused on discussing Batelco’s aim to further develop the telecommunications sector in the Kingdom by providing customers with innovative digital solutions.
“Our core strategy centres on our continuous efforts towards superior customer centricity by transforming digital lifestyles. Batelco has played a pivotal role in the country’s development as a major communications hub and today we are the leading digital communications’ provider, continuing to lead and shape the consumer and enterprise market,” she added.
Eng Al Hashemi also addressed the challenges faced during her professional journey at Batelco coupled with the pressure of competition in the local market.
“While the journey was very challenging, it was also exciting. Batelco is one of the leading employers in the Kingdom; it instills the value of equal opportunities by developing a long-term career growth plan for employees. We take a pride in our team, our success is due to their continuous dedication and growth,” she added.
“The ongoing evolution of the industry inspires us to continuously change our mindset and business strategy. Key elements of our focus include the launch of products and services in a timely manner while ensuring value for money and always striving to transform challenges into opportunities,” added Eng Al Hashemi.
“The ongoing competitive pressure in the market acts as a motivation for us to stay focused on exceeding customer expectations by providing the highest-quality service experience,” she said.