Rolls-Royce Motor Cars has today revealed record global sales results for 2010, with 2,711 cars sold during the year. This was a 171 per cent increase on the 2009 total of 1,002 cars and more than double the previous company record of 1,212 cars set in 2008.
All regions demonstrated significant sales growth, with particularly strong results seen in Asia Pacific, the United States and the Middle East. The United States remained the biggest single market for Rolls-Royce in 2010, followed by China and the UK. However, strong growth was also seen in markets like India, Korea and Japan.
Rolls-Royce Motor Cars saw 2010 sales in the Middle East grow by 100% in comparison to 2009; the region is one of the marque’s most important markets worldwide and has contributed significantly to the outstanding year-end sales result. The Middle East ranks as Rolls-Royce Motor Cars third largest region worldwide by sales in 2010. Additionally, the Middle East region continues to maintain its position as Rolls-Royce Motor Cars number one Bespoke market worldwide.
“Our record sales result for 2010 was a tremendous team effort and is testament to the commitment and passion shown by our employees at Goodwood and around the world,” said Torsten Müller-Ötvös, Chief Executive Officer.
“Rolls-Royce has further extended its position at the pinnacle of the super luxury automotive market and has demonstrated a clear competence in the management of this unique ultra-luxury brand. We begin 2011 with a sustainable business model, a flexible workforce and great confidence in the future success of our company”.
Demand for the company’s latest model, Ghost, has been exceptional and Rolls‑Royce has won universal acclaim from customers, media and enthusiasts. Around 80 per cent of Ghost customers have never previously owned a Rolls-Royce.
Demand for Phantom models remained strong with the four door versions (Phantom and Phantom Extended Wheelbase) remaining most popular. However, continued interest in the Phantom Drophead Coupé and the Phantom Coupé saw Rolls‑Royce attract new buyers, thanks to the company’s unique Bespoke personalization service.
Bespoke includes the development of anything from the most understated feature such as personalised tread plates, contrast stitching and seat piping to personalised veneers and unique exterior paints. Then there are stunning creations like luggage, glassware and a picnic set all designed and developed in-house at Goodwood.
The majority of Phantom series cars produced at Goodwood in 2010 included some Bespoke element and many exceptional and individual cars were produced for customers during the year. Bespoke sales in 2010 reached record levels and this trend is expected to continue in 2011.