As a Liverpool FC main sponsor, the Bank took the opportunity to offer a credit card campaign to its customers where customers could take a trip to Liverpool and witness a live match not forgetting experiencing a lifetime dream opportunity to take a penalty shot during the half time of the match . The priceless experience with Standard Chartered Card campaign was held in line with bank’s aim to provide continuous commitment in our credit card business and also as an effort to reward our customers.
Standard Chartered Bank Bahrain as part of its commitment and being here for its customers took 12 clients and employees by offering a rare entertaining opportunity to watch an exciting match between Liverpool FC and Manchester City teams, which was won by Liverpool FC team 3-0.
The customer, Ziad Zakhem who kicked the penalty shootout while being cheered by a packed stadium at Anfield termed this experience as unforgettable moment in his life.
“This was an opportunity that I had never dreamed off. Being there on the pitch during a live game is just an amazing lifetime experience. Thank you for Standard Chartered for making this possible,” Ziad said.
Apart from Ziad Zakhem, a journalist and a child of a Bank staff had this amazing experience on the pitch during the half time to kick a penalty shot cheering by packed stadium of over 40,000 spectators.
“The Liverpool FC and Standard Chartered Bank is a great partnership. We are excited to be working with such a famous global brand as Liverpool Football Club for the next four years since 2010,” Jonathan Morris, Chief Executive Officer said, while commenting on the campaign.
“The credit card campaign is one of several initiatives we developed to deliver values that match our cardholders’ lifestyle and to reward our customers for using Standard Chartered credit card. This is an outstanding opportunity for Standard Chartered, our customers and shareholders, and for Liverpool, its players and fans,” he said.
“This partnership brings together two highly successful organizations with a really strong cultural and strategic fit. This sponsorship will drive a step change in brand recognition in our key markets and will provide an additional catalyst for our business growth,” he added.
Last year, Liverpool FC and Standard Chartered Bank had agreed a four-year deal for the bank to become the club’s main sponsor, the largest commercial agreement in Liverpool’s history.