These ‘education sessions’ are also a platform for the brand to highlight new initiatives such as loyalty programs entitling customers to great rewards, amazing benefits and lots of surprises, all these simply by processing Xpress Money transactions. Visual aids are used to share this information with the captive audiences who have been turning out in large numbers to attend these sessions.
Education sessions were held across the city of Manama at a variety of different camps.
“Our quality customer service promise goes beyond the confines of our outlets because we understand that sometimes one has to go to the customer in order to drive one’s core message home. By sharing pertinent information with our key target audience in the convenience of their own space, our messages seem to resonate better and we are able to connect with them on a much deeper level,” said Vinesh Nair, Head of Marketing at Xpress Money.
“The response to the education sessions across the region has been overwhelming and the feedback very positive, a testament to the success of such outreach programs,” he added.