Mehrinfar’ s presentation ‘The Future of Your Design’ took the students through an inspiring journey of how one can increase the chances of success through the concept of futurity and its application for design excellence and career achievement.
The event was in line with UCB’s endeavour to promote creative enthusiasm amongst the student body by engaging professional talent with international expertise.
Shaikh Dr. Khalid Bin Mohammed Al Khalifa, Founder and President of UCB highlighted the importance of the critical need for positive role models like Mehrinfar for university students today.
“An award winning creative fountainhead like Vahid is bound to inspire students, and I thank Vahid for making himself available for this seminar.”
Recognized as the foremost Middle Eastern-based international expert on indigenous branding, Mehrinfar has spoken at various academic institutions worldwide including, most recently addressing senior students at the University of Buffalo, New York, USA and speaking at a marketing workshop at McGill University, Montreal, Canada.
“At UCB, we aim to influence the regional design industry and nurture design professionals who can fill the gap in this sector by locally developed talent with international standards,” Lilian Hallak, Director of Graphic Design Program at UCB, said.
“Throughout my career, sharing my knowhow and talent with students, from whatever part of the world they may be from, has been very fulfilling. However, I find it most rewarding when my ideas are, in some small way, absorbed by Bahraini local talent inspiring them to excel,” Vahid Mehrinfar, Executive Principal and Chief Brand Futurist, Vahid Associates commented, said.