“In the current year, we have already set new customer delivery and order book records,” Bernhard Maier, Porsche AG Board of Management Member for Sales and Marketing, said. “The results prove how highly attractive our brand is and the intense fascination our products enjoy. In the next few weeks, the new Porsche 911 Carrera will provide an additional impetus.”
Global growth weakened slightly in November 2011 compared with the same month the year before. But there are strong variations by country: in Italy, where the sports car manufacturer opened a new Porsche Centre in Milan a few days ago, sales increased by 31.2 per cent. This was not enough, however, to compensate for customer caution in the domestic market Germany, with Porsche posting negative pan-European growth of 1.3 per cent. The 3.1 per cent softening in Asia is explained first and foremost by long delivery times for the successful Cayenne and Panamera models. By contrast, Russia posted the biggest growth in this region, up 44.4 per cent. Porsche sold 36.5 per cent more new cars in Japan.
The Zuffenhausen model in greatest demand worldwide in November 2011 was again the Cayenne SUV, of which just less than 5,000 were delivered to customers. In the past month, Porsche delivered just over a fifth more of the Panamera sports saloons than in the same month the year before. In the process the top of the range Turbo and Turbo S versions exceeded all previous expectations with 228 units of the sports saloon being sold. A third shift will be introduced in Leipzig starting in January 2012 to meet the strong demand for the Cayenne and Panamera.