Abdul Karim Bucheery, Chief Executive of BBK, who presented half a million US dollar cheque to a winner of Al Hayrat Saving Certificate Scheme, said initially the scheme was not profitable for the bank but with a huge response from public it turned into a viable model for the bank.
Initially, he said, the product was not profit making initiative for the bank but now with so many years of popularity, it has emerged as a viable product for the bank.
“We will continue to add innovative dimensions to the bank’s savings schemes products aimed at encouraging people to save more,” he said.
Talking about the Al Hayrat Grand Prize he said it would remain a single largest prize in the market and said BBK was fortunate to present a cheque to the winner, whose husband used to serve in BBK.
“It is a nice feeling as a family of one of our old employees get the prize and definitely help them the family of one of our old employees. The prize money will help the family to meet their needs,” he added.
Al Hayrat also provides its most loyal customers with the opportunity to win a bonus prize of $50,000. The draw for the loyalty prize will take place alongside the draw for the first prizes of 2012 in February.