As per the renewed agreement, Albader’stravel agents will exclusively use Sabre’s awarding-winning Sabre Red platform to offer travel management services to their customers. Sabre Red is a complete travel solution agents use to run their business. At the heart of this is the Sabre Red Workspace, which is used to shop, book and manage travel for customers. It helps agents provide great value and outstanding service to travellers, while also capturing more revenue and controlling costs through greater efficiency.
“We welcome Albader into the Sabre family once more and are pleased to renew our long-term relationship with this highly respected agency. Bahrain is a significant market for us and we will continue to invest hundreds of millions of dollars in new technology to help our agencies be more successful and strengthen their customers’ loyalty,” Daniel Naoumovitch, CEO, Sabre Travel Network Middle East, said.
“Sabre understands the challenges faced by agencies on the ground and designs its products to help us do our job effectively and efficiently. Greatly benefiting from Sabre’s products, we [Albader] have continued our progress towards becoming a highly successful supplier of corporate travel. With Bahrain set to become the cultural capital in the GCC region, our services to tourists becomes equally important and Sabre can help us meet this growing demand. We understand the market and are glad to invest in our future growth, thus reaffirming our position as a leader in this dynamic industry,” Khalid Aldoseri, President, Albader Travels, said.
Sabre operates the world’s largest travel marketplace, connecting travel buyers and sellers through the Sabre global distribution system (GDS). Its innovative technology connects 350,000 travel agents to more than 400 airlines, 100,000 hotels, 25 car rental brands, 50 rail providers, 13 cruise lines and other global travel suppliers. STNME has 20 offices in 11 countries in the MENA region.