In total, six Mövenpick hotels, located in Dubai, will be involved in the 2013 partnership, including two properties which have yet to open. Between them, they will each host a record number of key media and industry buyers during the 6 to 9 May 2013 ATM showcase.
“ATM 2013 is set to be a milestone event, marking 20 years in the Middle East and reinforcing our commitment to the region and our travel and tourism partners,” Mark Walsh, Portfolio Director, Reed Travel Exhibitions, said.
“As a celebratory year for Reed Travel Exhibitions, the opportunity to once again partner with Mövenpick and introduce two of their latest properties to the region’s most influential industry players, offers both parties exceptional benefits. Indeed, due to positive feedback from this year’s ATM, we will be inviting a record number of hosted delegates next year – 150 in total, up 15% on 2012,” he added.
The Mövenpick properties will welcome top decision-makers from the leisure, golf, cruise, medical and business sector, as well as key international media. The participating hotels include, the Mövenpick Hotel Ibn Battuta Gate, Mövenpick Hotel Deira, Mövenpick Hotel Jumeirah Beach, Mövenpick Hotel & Apartments Bur Dubai, plus two new properties opening in late 2012, the Mövenpick Hotel Jumeirah Lakes Towers and Mövenpick Hotel Apartments The Square Dubai, which will debut as part of the official accommodation portfolio.
“With our regional portfolio undergoing rapid expansion over the next few years, partnering with ATM places us firmly in the industry spotlight,” Toufic Tamim, Vice President Sales & Marketing Middle East, Mövenpick Hotels & Resorts, added.
“Our decision to showcase six outstanding five-star properties at ATM 2013 will give hosted buyers as well as regional and international media, personal experience of the Mövenpick brand, in six different locations in Dubai, covering all aspects of the travel industry,” he said.
“The host hotel programme is a pivotal element in the ongoing success of Arabian Travel Market, and the correlation between attracting quality buyers and delivering a quality host hotel experience has been a major factor in driving interest and guaranteeing the attendance of key travel industry players over the past two decades,” Walsh, said.