With this inauguration, Géant continues a French tradition of great shopping and superb service that began with the launch of its first hypermarket at The Bahrain Mall, which quickly became one of Bahrain’s most favoured shopping destinations with its concept of “everything-you-need-under-one-roof’’ at very competitive prices.
Riffa’s prosperity and prominence as a suburb highlighted the potential for a new Géant Hypermarket to serve a growing community of residents. The decision to go as the anchor store in Enma Mall was due to its great location in the catchment area to reach the maximum target audience making it the ideal choice for customers to shop at Géant.
“We are delighted with the expansion of the Géant brand; this will strengthen the brand in Bahrain and give us economies of scale to give our customers maximum value. In addition, we have finalised three more sites across prime areas of Bahrain where we will be expanding our brand and opening soon,” Commenting on the decision to open in Enma Mall, Riffa, Ashfaq Mohammed, Group Head Business Development, Fu-Com International said.
“With its long-standing commitment to offering a vast range of products at the most competitive prices and first-rate customer service, shoppers at the new Géant Hypermarket at Enma Mall, Riffa can look forward to more of the same great Géant quality in a wide selection of fresh food essentials and a staggering assortment of renowned brands in every product category – just as they have always done,” Philippe Merle, Country Manager, Fu-Com International Bahrain said.
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To celebrate its opening, a host of exciting three-day offers spanning the Eid celebrations, starting 15th August up to 22nd August will offer customers great prices on a selection of products. In addition, these offers will be followed by many other seasonal promotions throughout the year. Customers can also expect great service from friendly staff that will do everything they can to make shopping at the new neighbourhood hypermarket a very rewarding experience.
“Bahrain’s new Géant Hypermarket at Riffa is part of Fu-Com International’s master plan to give the region a top-notch value shopping experience in collaboration with Groupé Casino, a leading French retailer operating a multi-format network of over 11,000 stores worldwide with a turnover of Euro 26.7 billion in consolidated net sales, 7.3 million square metres of sales surface and over 200,000 employees. Having its emphasis on employing ever increasing number of Bahrainis, the new Géant store will also have a substantial number of Bahraini staff,” Geant in a statement said.
“By consistently offering a great shopping experience that blends a French passion for excellence with outstanding value, Géant continues to draw more and more customers’ everyday at other locations across the GCC, including Kuwait and Dubai. While such enthusiastic response has prompted plans for the launch of more hypermarkets in Abu Dhabi, Al Ain, Qatar and Oman, it is also a reassuring sign that shoppers at the new Géant in Bahrain will enjoy the same level of excellence experienced by other Géant shoppers elsewhere in the region,” it added.