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Gulf Air-StanChart launches first co-branded card

December 3, 2012
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Hassan Amin Jarrar, Chief Executive Officer for Standard Chartered Bank, right, with Samer Majali, Chief Executive Officer for Gulf Air after the launch of the co-branded card
Gulf Air, Bahrain’s national carrier and Standard Chartered Bank in Bahrain today announced a first in the Kingdom and the Middle East -the launch of a suite of co-branded credit cards tailored specifically to offer exceptional value to the country’s growing community of frequent flyers. In keeping with the lifestyle of the modern traveller, for the first time ever, the two-in-one card offers customers the convenience of a credit card and the power of a loyalty programme in one.

Available in three premium variants –Blue, Silver and Gold – the Standard Chartered Frequent Flyer Credit Cards unique features allow customers to convert their everyday banking transactions, including account deposits, into flight rewards, while enjoying an array of exclusive privileges and world class services from both Gulf Air and Standard Chartered Bank.

The Standard Chartered Frequent Flyer Credit Cards offer an unrivaled earning rate of between 2 and 6 Falconflyer miles for every BD 3 spent, depending on the card variant and destination. Additionally, customers can instantly earn between 1200 to 2400 miles on activation and renewal of the card itself.
A critical strategic partner in this is Visa, the leading global payments technology company – which is used by Standard Chartered Bank in Bahrain to issue all its cards using the Visa platform.

“Gulf Air is delighted to strengthen the relationship with Standard Chartered Bank in Bahrain through the launch of the co-branded credit card. With a combined operating history of close to 200 years the synergies between both organizations as well as their contributions to the Kingdom are innumerable. Focused on the local market, the new credit card reinforces both organizations’ commitment to developing products and services specifically for the Kingdom. Harnessing the advantages of Gulf Air’s service and extensive network and Standard Chartered’s financial knowledge and expertise, customers now have access to an innovative product that will reward them with benefits at both home and when travelling abroad,” Samer Majali, Chief Executive Officer for Gulf Air, said.

“Standard Chartered Bahrain is proud to partner with Bahrain’s national Carrier, Gulf Air. As the first bank in Bahrain with more than 90 years in operation, we have demonstrated our commitment and continue to strengthen and grow our business in the Kingdom. Standard Chartered Bank is here for its customers and our product capability and service excellence will continue to be key differentiators,” Hassan Amin Jarrar, Chief Executive Officer for Standard Chartered Bank in Bahrain said.

“We will continue to bring best-in-class products and solutions to our customers to support our vision of becoming the leading international bank in the region. We already have a highly talented and diverse team of people, and a culture that combines performance excellence with a strong set of shared values.”

The Standard Chartered Frequent Flyer Credit Cards will be available under an attractive introductory offer of up to 12,000 Falconflyer Miles for the first 1,000 customers.

“Gulf Air strives to offer passengers and Frequentflyers innovative programs and incentives to build loyalty. In today’s modern fast-paced internet economy consumers are constantly looking for ways to streamline their lifestyle and functional needs whilst at the same time add value. The Standard Chartered Frequent Flyer Credit Cards do exactly this; from now on consumers can enjoy the functionality benefits of one card serving two purposes,” Karim Makhlouf, Chief Commercial Officer for Gulf Air said.

“We are confident that with the Standard Chartered Frequent Flyer partnership we have created a suite of a la carte credit cards offering existing Gulf Air Falconflyer members and new customers an attractive value proposition. Our successful partnership with Gulf Air is a result of our strong on-the-ground presence in the Kingdom as well as the collaborative efforts of both teams. We strongly believe that the Standard Chartered Frequent Flyer Credit Card is unique and truly rewarding to everyone who enrolls into the programme,” Sai Narain CDK, Head of Consumer Banking at Standard Chartered Bank in Bahrain, said.

“We are delighted to work in partnership with Standard Chartered Bank and Gulf Air to launch the co-branded credit card. Through this collaboration, we will be able to offer customers a loyalty credit card which will provide real value to our customers’ travel experiences. This is the latest in a series of initiatives aimed at making overseas travel easier than ever and is part of Visa’s ongoing commitment to a growing community of frequent flyers to explore the world with confidence with their Visa credit cards,” Marcello Baricordi, General Manager UAE & Global Clients, Visa Middle East, said.

The cards, loaded with enhanced security features against fraud with embedded microchip technology, are emblazoned with traditional Bahraini arabesque design allowing travellers to feel secure and never far from home while enjoying a wealth of benefits and unmatched global acceptance.

Tags: Gulf AirStandard Chartered Bank
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