Patrick was in Bahrain to join the launch of Al Hawaj Group and Ferrari Gulf Air Bahrain F1 Grand Prix 2013 promotion runs until April 30th.
Dubbed as ‘every shopper a winner’ under the scratch and win promotion is seen one of the most exciting retail activities businesses offer during the Middle East largest sporting event in Bahrain every year.
“Al Hawaj has been offering special promotions aimed at creating a stir on this auspicious occasion of Bahrain F1 Grand Prix as Ferrari promotion is one of the leading events in Bahrain,” Wahab Al Hawaj, told the Press conference during the launch of the promotion.
Wahab Al Hawaj, who was joined by Patrick Malek, Sales Director for Middle East, Africa and Subcontinent for Ferrari Perfumes, said that Al Hawaj was proud of this joint promotion and Ferrari has been very supportive to Bahrain’s F1 Grand Prix.
Jassim Al Zayani, a leading businessman and dealers of Ferrari cars in Kuwait, who also joined the launch ceremony, said that Al Hawaj Group has been a top perfumer houses in the region.
“I am proud of Al Hawaj group being one of the most important retailers in the region which added a new dimension to the retail business.
“Over the year, the success of Al Hawaj Group speaks volumes of their acumen and expertise in the retail business. I myself had been involved in retail business long time back and I know how difficult and challenging retail business is,” Al Zayani, who himself runs two major hotels in the Kingdom in addition to other businesses, added.
“We have 13 years working relationship with Al Hawaj Group, region’s one of the leading perfumery houses in the Middle East and found them true professional business partners,” Patrick Malek, Sales Director for Middle East, Africa and Subcontinent for Ferrari Perfumes, said.
During the promotion, Patrick added, lucky winners will also travel all the way to Abu Dhabi for a visit to the Ferrari World. “This is world’s only Ferrari amusement parks in the world and we are proud that Bahraini winners will be travelling to Abu Dhabi,” he said.
Talking about Ferrari perfume business he said with presence in 80 countries around the world Ferrari perfumery business posted a 150% increase in 2012 making the Middle East as one of the most vibrant businesses regions for Ferrari Perfumes.
“Bahrain perfume market has always been on the rise and in terms of business it is considered as one of the most stable markets in the Middle East,” Patrick added.
The year 2012, he said, was not an easy year for businesses globally but the kick off of 2013 was good and we expect positive business towards the end of the year.