All six elevators of Almoayyed Tower have been transformed to replicate garage door shutters with life size images of different Ford vehicles inside, making it seem like you are stepping into an actual Ford garage, and will be featured until June 2013.
“We have an impressive range of vehicles, from sedans and crossovers to SUVs and full sized trucks that offer what today’s consumers look for in a car: reliability, safety and innovation. Our Ford Lounge in Almoayyed Tower was an initiative we took to increase brand awareness, and to present Ford’s ground breaking faces. We are a big and bold brand, and our campaigns voice the assets of our personality,” Sandeep Mathur, General Manager at Almoayyed Motors, said.
Brand strength has always been one of the main success factors of Ford, and in the recent years, Almoayyed Motors has been actively promoting it throughout Bahrain. Various activities include the activation of the UEFA Campaign at Bahrain City Center and the Tech Trailer Tour.