For more than half a century, the ABCC has been facilitating the strengthening of economic, cultural, tourism and information ties between Arabs and Brazilians. For its recent initiative, the Chamber helped bring in a select group of 10 Arab entrepreneurs to its headquarters in Sao Palo, Brazil to participate in a Food and Building Material Buyer Project. The unique twist was that the visiting Arab businessmen had the option of watching ongoing FIFA Confederations Cup matches in Brazil either before or after two days of intense business roundtables with Brazilian companies in June.
The event opened up key prospects for producers of granite, marble and wood as well as for producers of fruits, juices and processed food products.
“Trade events typically separate business from pleasure to have the best outcomes. This time, however, we wanted to bring out two important aspects that define successful Arab-Brazilian relations: our strong partnerships, and our camaraderie. The good balance of activities provided a comfortable environment to make solid deals and explore present and future opportunities,” Michel Alaby, CEO, Arab-Brazilian Chamber of Commerce, said.