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Sharaf DG continues expansion in Bahrain

September 29, 2013
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Yasser Sharaf MD Sharaf DG, cutting the ribbon in the presence of Nilesh Khalkho CEO Sharaf DG, Shayaz Ibrahim Country Manager Sharaf DG and Abdul Naser - Store Manager Sharaf DG Ramli Mall and Jamila Mashalla - Senior HR Executive Sharaf DG during the opening ceremony
Yasser Sharaf MD Sharaf DG, cutting the ribbon in the presence of Nilesh Khalkho CEO Sharaf DG, Shayaz Ibrahim Country Manager Sharaf DG and Abdul Naser – Store Manager Sharaf DG Ramli Mall and Jamila Mashalla – Senior HR Executive Sharaf DG during the opening ceremony
With the formal opening of the third store in Bahrain,
Sharf DG plans to open more outlets across the Kingdom as part of its commitment to reach at the doorstep of its customers, a senior official at Sharf DG revealed.

“We are working on various options and the potential areas where Sharaf DG can open new store are being considered seriously,” Yasser Sharaf, MD, Sharaf DG on the sidelines of the opening ceremony said.

He was speaking to the Press, as Sharaf DG, opened its third store in Bahrain in A’ali, Bahrain at mall Ramli Mall, taking the total numbers of its stores to 29th across the GCC.

“Sharaf DG’s store with over 11,500 square feet of retail space is the largest store dedicated to electronics in Ramli Mall with over 300 brands and 8000 products under one roof,” he added.

The store will provide residents in and around A’ali an opportunity to experience widest range of products, best value and trusted service of Sharaf DG.

“Bahrain is one of the fastest growing economies in the world. The residents in Bahrain and the increased flow of tourists into Bahrain make it a very attractive market for Sharaf DG. We are very fortunate to have been welcomed into Bahrain 5 years back and have had a strong growth in terms of market share,” Yasser Sharaf, MD, Sharaf DG on the sidelines of the opening ceremony said.

Ramli Mall brings an exciting shopping experience to shoppers in the A’ali, Bahrain area with a cosmopolitan and stylish mall that has some of the top brands. Located in an area with high tourist traffic, thanks to the heritage A’ali pottery sector and the incoming traffic over the Saudi-Bahrain Causeway and a busy youth corridor, thanks to the schools and universities in the Isa Town-A’ali district, the mall will reach an untapped market space.
“As part of our retail expansion strategy we wanted to be closer to our customers. This store in Ramli Mall addresses an untapped market and provides convenience of location to one of the fast growing areas in Bahrain. Along with our award winning world class service levels, we bring to A’Ali a wide range of electronic products across categories, from top brands in the world, at the best price that Sharaf DG is famous for,” Yasser added.
“Apart from the widest choice, best value and trusted service, Sharaf DG is known for its 24hr Brand Promise, DG Help, Extended Warranty, DG Remote and DG Data Recovery. Sharaf DG also offers a loyalty program in association with Air Miles. Customers can earn and spend Air Miles when they shop at Sharaf DG,” he said while explaining the offers that differentiate Sharaf DG from other electronic retailers.
“Sharaf DG is the only electronics retailer in Bahrain to have only employees and no promoters, a key component in Sharaf DG’s promise to the customers – to increase customer experience in store and also have customers interest at the heart of the selling process. Our employees are trained to help customers buy.”

In a short span of eight years, Sharaf DG has come a long way to becoming the preferred destinations for electronics purchases in Bahrain, Oman, Qatar and UAE.

Acknowledging the role of all customers, Sharaf DG makes sure the right product is available to customers at the right time and at the right price. Sharaf DG continues to closely partner with its principal brands and suppliers to ensure value in the hands of end consumer.

As a result of its continuous focus on improvement and innovation, over 1 million customers’ walk into Sharaf DG stores every month to shop from over 18000 products from over 300 Global brands in categories including Consumer Electronics, Home Entertainment, IT, Telecommunications, Home Appliances, Marine Electronics and much more.

Known for giving out great offers and bundle deals to its customers, the new store in Bahrain will be no different. The crazy opening deals promotion will run at the new store till stocks last and customers can expect to see some great deals across its wide range of electronics and home appliances range at the store.

With this store, Sharaf DG is indeed the electronics destination in Bahrain.

Tags: ElectronicsSharaf DG
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