“LG Electronics has been a leading and premium brand across the region with Bahrain market enjoys over 40% market share,”
Joon Kyu Shin, Marketing Manager, LG’s Product Marketing Group on the sidelines of the latest washing machine launch told The24X7News.
“We are tapping a niche market with a strong line up of products and services and LG continues to command major share in premium brands,” he explained.
The launch-cum-press conference was held at AJM Kooheji Group main showrooms at Sehla and was addressed by Mahmood Kooheji, Jamie Hwang and Sanjeev Awasthi.
LG Electronics (LG) announced the arrival of its latest big capacity top-loading washing machines in the Kingdom of Bahrain. The Sapience washing machine is equipped with powerful heaters that enable warm washing for hy-gienic cleaning results.
The hygiene-enhancing capabilities of LG’s latest top loaders are largely due to the high performance heater. Equipped inside the full stainless steel tub, the heater increases the water temperature up to 60 degrees Celsius, creating a warm wash for more effective cleaning.
With the stain care course, the internal temperature of the washer is raised to 40 degrees Celsius for effective stain removal. Meanwhile, the allergy care course employs 60 degree heat to eliminate allergy-causing germs and bacteria from clothing. Also equipped is an innovative steam function, a first in the top-loading washing machine industry, which rapidly increases and maintains the temperature of the internal tub, further enhancing washing results.
LG’s new top loaders are also the only top-loading washing machines to use the heater for hygienically cleaning the washing tub. Used in LG’s Tub Clean+, the heater raises the internal temperature to 60 degrees Celsius, helping to reduce dirt and germs inside of the washing machine. Tested by Intertek, LG’s Tub Clean+ course makes it 99.99 percent effective at sterilizing the washer tub. Furthermore, the full stainless steel tub results in up to 90 percent less bacteria growth than a conventional LG plastic washer tub. It has also been tested by Intertek for its ability to limit bacteria growth.