MANAMA: The UAE-based a growing international apparel brand, Emirates Fine Fair, announced that it would open 10 outlets across Bahrain with total investment of $20 million.
Fine Fair announces the official launch of its 1st outlet in Bahrain on Thursday while a grand launch was held at the Gulf Convention Centre under the patronage of Minister of Industry and Commerce Dr. Hassan Abdulla Fakhro, with Dr. Mohan Kumar, Indian Ambassador to Bahrain. The new Fine Fair outlet in Hamad Town to be inaugurated Ali Ibn Al Sheikh Abdul Hussain Al Asfoor, Governor of the Northern Governorate.
The 1st outlet for the fashion brand is in line with the upcoming 10 outlets in Bahrain, announced by the group. Fine Fair garment’s core business is affordable fashion clothing for the modern quality-conscious family. The company gained worldwide presence within a short period of time.Ever since its inception, Fine Fair has gained its foothold across the region by providing affordable and worthy products. The brand deals in garments for babies to mother’s garments.
With an annual business turnover of over US $100 million and backed by a comprehensive growth strategy, the group aims at strengthening its grip in the MENA region and further increase their store network from 40 to over a 100. The easily accessible store in Hamad Town have been designed with a uniform look and offer customers a wide range of designs that have been carefully crafted with high-tech production techniques.
“We are one of the leading players in the apparel industry and we are on our way towards achieving our goal of launching 10 outlets across Bahrain, and as we inch towards our objective, it is important to look back and reflect on what was accomplished and what is still to be achieved. Today, at the onset of grand Bahrain launch of its 1st branch, we are extremely humbled,” Ismayael Rawther, CEO and Chairman of Fine Fair said.
“Bahrain is an emerging market with bright business opportunities, we are glad to have stepped forward to enter the market and cater to it with our affordable, quality products. The industry sector in Bahrain is growing at a steady pace. The shoppers have a plethora of options to choose from as the country is gaining momentum in the textile and fashion sector too. It has witnessed a tremendous change with new technologies, innovations, management methods. We are also glad to generate employment opportunities for the locals by opening our branches in the kingdom,” he added.
“At the core of the Fine Fair Group lie the values of indispensable trust and commitment which reinforces our cultural strength. Leveraging local talent while strengthening the communities we operate in is our practice. We will be employing sizeable manpower with varied skill sets. We will publish our requirements in the coming months for experienced managers, designers, merchandisers,” he said.
Fine Fair’s design facility is based out Florence, Italy and the group employs alumni of renowned institutes like Polimoda Fashion Design School, Florence, Italy and Birmigham City University, UK. The design cues are rendered from the four fashion capitals of the world – Paris, London, Milan and New York. Each product undergoes a stringent quality control test with as many as 52 tests to make sure the customers lay their hands only on the finest finished products. All the products are manufactured in strict compliance with international norms and standards at Fine Fair owned facilities in India, Egypt, UAE, Philippines, China and Bangladesh.