Manama: Al Abraaj Restaurant Group, announced the official launch of its latest innovative restaurant concept – Eighty Thirty. This sustainable eatery launched its flagship pop-up concept location in Aali Mall with a vision to establish an ever-changing menu that introduces Bahrain to new products and concepts.
Acting upon the global shift in preferences for eateries that are gradually adopting flexitarian diets – Eighty Thirty is a refreshing take on a plant-based diet. The concept draws inspiration from the world’s environmental concerns. The name was uniquely coined to bring about awareness to the fact that the planet is home to forests that account for EIGHTY percent of terrestrial organisms, and these forests cover THIRTY percent of the earth’s landmass. Yet every year we lose 18.7 million acres of forests. That’s the equivalent of 27 football fields a minute!
This sustainable eatery would accommodate a fast casual menu catering to vegetarian and vegan dietary preferences. The interior embraces a green leafy ambiance that provides an immersive experience of being in the Amazon rainforest. The menu includes several plant-based varieties of classic burgers, hotdogs and nugget varieties, spinach salad and citrus Salad. With an ethos to focus predominantly local vegetables and products, the eatery has also established a strategic collaboration with Beyond Meat. By combining expert innovation with simple, non-GMO ingredients, they deliver the meaty experience you crave without the compromise. Their burgers offer greater or equal protein levels than their animal counterparts, no cholesterol, less saturated fat, and no antibiotics or hormones. A Beyond Burger uses significantly less water, land, energy, and generates fewer Greenhouse Gas Emissions (GHGE) than a beef burger. Another interesting social responsibility initiative by the brand is to set aside an amount to plant a tree upon the purchase of a tree-inspired dessert that is available on the menu.
Eighty Thirty, is led by a skilled all-women team and serves as a platform to showcase the prowess of Bahraini women in the culinary industry. The eatery also strongly believes in creating a secure and safe space for their team to grow, bond and create meaningful food with the intention to create positive impact in the local arena.
“There was an intention from the get-go to run the restaurant with competent female staff and management. We have been working closely with the Ministry of Labor to identify potential skilled female candidates and after a full month of intensive interviews several experienced women were selected. Thereafter they were enrolled in a set of thorough training courses to grow, enhance and refine their expertise to add more value to their roles,” Mrs. Salwa Rashdan, Group HR Managerm said.
Furthermore, Eighty Thirty has adopted a conscious recycling process to encourage visitors to adopt a more sustainable lifestyle and live that through the brand’s commitment towards water efficiency and conservation simultaneously. With several upcoming educational workshops and activations, this concept seeks to inform, educate and build a community that is keen on creating positive impact on climate change whilst addressing global resource constraints. The restaurant has adopted plastic-free practices and an internal filtration system to avoid the usage of bottled water. Al Abraaj group aims to lead their sustainability and recycling practices within the operations for all the brands with Eighty Thirty as the first step in that direction.
“The concept of Eighty Thirty is very close to us as a Group as we take strides forward in 2020 towards women empowerment and a conscious sustainable lifestyle. We are proud to join the global conversation and take these small steps towards an evolving landscape in our industry. We’re excited to see how the market adopts these shifts and look forward to developing an engaged and informed community through all our activities,” said Ali Rashed, Al Abraaj Restaurants Group Director.
