LONDON: Formula 1 has announced that Ben Pincus will become the new Director of Commercial Partnerships following Murray Barnett’s decision to step down from the role after three years.
Ben will join Formula 1 on 2nd March 2020 and will report directly to Formula 1’s Chairman and CEO, Chase Carey.
He joins from Formula 1’s Global Partner Heineken International, where for the last three and half years he managed their highly successful worldwide sponsorship team and partnership with Formula 1.
Ben brings a wealth of experience of successfully marrying global brands to international sponsorships within Formula 1, having led several agencies in London, Frankfurt and Singapore that have been responsible for introducing Schweppes, Canon, Sun Microsystems and SAP to the sport.
In addition to his Formula 1 partnership experience, Ben previously ran sponsorships in European Football, International Golf, Tennis and Sailing for Visa, Coca-Cola, Sony PlayStation and Heineken.
“I am delighted to welcome Ben to the Formula 1 family as we get ready to begin our new season. Having worked closely with him over the past three years I know he has the experience, expertise and leadership qualities to grow our business and continue to take Formula 1 forward on its exciting journey. Ben has an incredibly impressive network and knows the Formula 1 world as well as anyone. He will hit the ground running and get the very best out of his team,” Chase Carey, Chairman and CEO, Formula 1, said.
“I am excited to start this new chapter in my career in the sport I know and believe in. Formula 1 offers brands value that other international sports platforms cannot compete with, and for that reason I’m looking forward to being a part of its commercial future,” Ben Pincus, Director of Commercial Partnerships at Formula 1, said.
