The newly named Construction Machinery Show will be held in Saudi Arabia along with Saudi Building Industries Exhibition (SBIE), hosted by Al-Harithy Company for Exhibition (ACE). The joint event will be held in Jeddah from April 22-25, 2012. Dubai-based publisher CPI, which hosts Construction Machinery Show, will also launch a monthly publication titled Construction Machinery Middle East.
“Construction Machinery Show focuses on heavy equipment and machinery in the construction sector as well as the service providers that cater to this segment. This is why we wanted a brand name that specifically reflected our commitment to this section of the industry. At the same time, both organizers wanted to provide a one-stop shop to the construction industry and our joint venture enables us to meet this objective efficiently,” Raz Islam, sales director, CPI said.
Construction Machinery Middle East is a monthly title and will seek to show and discuss the challenges, launches and news of the sector throughout the year. The magazine will have an initial circulation of more than 9,000 subscribers per month across the GCC with the majority (31%) of our database focused on the Kingdom of Saudi Arabia.
With equal focus on innovation as well as performance, safety as well as value for money, this magazine will talk to the PMV industry in its own language, covering news and analysis, interviews and case studies, product and service overviews, as well as covering sector specific trends in the construction machinery markets including construction, petrochemical, aviation, ports, mining/quarrying and military.
As vendors worldwide devote large amounts of time and money driving brand equity and company image, they now have a professional platform to market their products. Prestige vehicles and plant deserve a prestige background to show them off to decision makers – that’s the background and platform that Construction Machinery Middle East now provides.