The 2011 campaign combined the essence of communication with the Zain corporate values of Radiance, Heart and Belonging and the result was a first-ever radio show in which passengers travelling on public buses in Bahrain were picked at random and given the opportunity to speak to their families and friends abroad over the Zain network. The buses were branded with Zain logos and had promoters selling Zain services and recharge cards on them. The campaign was a great success and won loyalty and affection from the customers.
“We are delighted that the Zain on the Move – Zain Zindagy campaign won Special mention in the Mena Cristal Festival which celebrates the best of Arab creativity in advertising,” said Ruqesh Sharda, Zain Bahrain’s Brand Activation Manager.
“The campaign is as per our commitment of being a social brand and connecting our customers with their loved ones abroad. It was an embodiment of Zain values and the spirit of community outreach and communication which we excel in,” said Tala Abu Nawar, Zain Bahrain’s Marketing Communications Manager.