“We identified that event organisers in the region, recovering from the economic downturn, have been looking for technology that could deliver more value for participants and better align events with how today’s attendees operate,” CEO of SmartShow Ltd, Marie-Claire Andrews, said.
“Harnessing web and smart phone technology to make it happen is an obvious solution; a simple way of putting events in the palm of the hand to drive efficiencies and achieve more connected experiences for participants. We are thrilled to have a representative in Bahrain – the calibre of events here is outstanding – and I’m sure ShowGizmo will create some additional magic,” she said.
“Events are all about the details, engaging your guests and communicating a vision. ShowGizmo makes it extremely easy to navigate any event, especially daunting exhibitions that cover a lot of space or outdoor events. Through our partnership with SmartShow Ltd we will contribute to the growth of event technology within the region and facilitate a more interactive experience for event goers,” Managing Director of the PR & Event Company WM, Megan Macleod said.
“A ‘Green technology’, the App allows for a paperless event. As event organizer we need to be conscious of the vast amounts of paper wasted every event, contributing to the strain on our natural resources” she added.
Bahrain is a relatively small market; however we stage world class events, host global forums and exhibitions and create many unique events. This App changes the way we manage, communicate and organize those events in the Kingdom, as proven by the many shows powered by showgizmo internationally.
“Megan’s appointment is timely as it coincides with the conclusion of the GIBTM Event in Abu Dhabi and the up-in-coming Middle East Event Show in Dubai – both powered by Showgizmo.”