Wunderman Network, has topped the 68th annual Agency Report published by Advertising Age (Ad Age), the leading global source for marketing and media intelligence. Wunderman was ranked the No. 1 CRM / Direct Agencies in the World and the No. 1 Digital Agency Networks in the World in Ad Age’s first-ever Largest Digital Network and Agency rankings.
The Ad Age report, which ranks agencies based on the previous year’s revenue, listed Wunderman’s global revenue at USD 1.013 billion, placing it top amongst Direct Marketing, CRM and Digital services agencies in the world. Helping it secure that position was an impressive clientele that includes some of the world’s leading companies such as Microsoft, Nokia, Land Rover, Ford, TCCC, and many more. Operations in the MENA region were no exception; Wunderman enjoyed significant growth in the region in the last couple of years.
Ad Age has published Agency Report every year since 1945. This is the 68th annual Agency Report, but the first containing rankings for Digital Agencies around the globe.
“With the evolution of digital and social media, it’s become increasingly important to meet the needs of global marketers by connecting brands with consumers both offline and online. Ad Age’s ranking validates our commitment to excellence and strong focus to these ever-changing facets. We are extremely proud of the recognitions and look forward to continuing this success in the year ahead,” Nassib Boueri, Chief Executive Officer for Wunderman in the Middle East and Africa, said.
Wunderman Network has been a direct marketing innovator since 1958. It became a digital powerhouse by building out internal capabilities and acquiring digital agencies for its network. Wunderman has over 150 offices and 20 companies around the globe, and regionally it operates offices in Dubai, Oman, KSA, Qatar, Jordan, Egypt and Lebanon. Parent company WPP remained the World’s Largest Agency Company and Young & Rubicam Group, of which Wunderman is a member, ranked No. 2 in the World’s Largest Agency Network category.