The launch was announced during a Press conference at Al Hawaj showrooms in Salmanyia and addressed by Bentley Perfumes representative and top management led by Wahab Al Hawaj, Deputy General Manager Al Hawaj.
“Bentley Perfumes have been one of the top selling brands and this new perfume will add to strong demand of this brand,” Wahab Al Hawaj told the reporters. “We are very excited with arrival of this classically designed perfume and hope to see many more such success stories hitting the market,” he added.
Only absolutely top brands play a role in today’s luxury goods’ world. There is a small elite club of brands that hold sway with their unique approach to life and the outstanding quality of their products.
A major name in this exclusive circle is the British brand icon Bentley Motors – indisputably the best in its class for decades.
In 2013, Bentley is for the first time presenting a premium fragrance: Bentley For Men – a fragrance that meets the very highest requirements and is sure to cause a sensation in the perfume world.
Bentley For Men was created especially for cosmopolitan, self-confident, individualistic, and at the same time highly success-oriented men who are only satisfied with the very best.
Inspired by the finest leather, exquisite woods and refined design
The top French perfumer Nathalie Lorson, from Firmenich, is behind the creation of Bentley Fragrances. She has skilfully transformed the quintessence of the legendary automobile brand Bentley into a superb and unmistakable fragrance experience. To do so, she has indulged in the finest perfume raw ingredients and clearly absolute must-haves for Bentley’s debut fragrance: wood and leather – best known from the luxurious handcrafted interior of Bentley cars.
Bentley For Men’s top notes offer an exhilarating cocktail of spicy and aromatic essences. The dark, throbbing power of black pepper meets invigorating bergamot and green bay leaves. The heart notes reveal the timeless elegance and sensual feel of brown leather. The perfumer has enhanced these leather notes with natural rum essence to give the composition incredible fullness and an elegantly addictive character. Clary sage and cinnamon then unfold, further heightening the finesse and uniqueness of the whole fragrance.
Fine wood notes distinguish the base of the perfume. “I chose cedar because of its powerful unadulterated scent and patchouli for its sensual depth and natural elegance,” Nathalie Lorson, said.
This combination of fine woods gives the fragrance a strong, masculine structure. The base notes are sensuously accompanied by musk and benzoin Siam, which convey a feeling of comfort and warmth and, in the perfumer’s words, “are perfectly suited to today’s men”.