With so much interest in the all-new 2014 regulations and the performance of the teams, access to news and images is vital. Speed of access is crucial and for the first time in Formula One, a team of photographers will instantly deliver their shots to leading news agencies around the world, thanks to Batelco’s world class technology.
Bahrain’s leading Integrated Communications Provider, Batelco, has provided 4G LTE MiFi devices to Sutton Images, one of the world’s leading Formula One photography agencies, to enable them to take action shots and immediately share them with their media contacts, with a simple touch of a button.
Batelco Group General Manager Media Relations Ahmed Al Janahi said that Batelco was delighted to provide 4G MiFi devices to Sutton Images and shine the spotlight on Bahrain International Circuit.
As the first circuit in the Middle East to stage a Formula One Grand Prix, the BIC has always been at the leading edge of technology and innovative developments. This world first underlines that characteristic and its value as a test venue for Formula One.
“These fantastic portable mobile wireless internet devices are pushing the boundaries when it comes to distributing action photos instantly worldwide. If something major happens at 3pm, the photo is in the hands of the leading news providers within minutes, “Al Janahi, said.
“Batelco always strives to be first with innovation in its efforts to ensure that businesses and consumers in Bahrain have access to world leading communications. By being first, in this case first in the world, we help to showcase the capabilities of our country as a key business hub regionally and internationally, “he added.
Sutton Images Founding Partner Mark Sutton who is currently behind the lens at the BIC, was enthusiastic in his praise, saying that being able to share all the action as it happens is an amazing achievement.
“There is no need to leave the track sidelines and go to the Media Centre to upload and email photos, with such cutting edge technology at one’s finger tips. A simple touch of a button and the selected shot is available for publishing by TV news channels and media houses the world over. ”
Images shared by Sutton Images from the BIC can be viewed on Bahrain’s newest local information website, YallaBahrain, ( www.yallabahrain.com ) which aims to promote local events and keep residents in the Kingdom updated with news about happenings and future action from events as they happen.
Sutton images from the BIC over the weekend can also be found on www.sutton-images.com . The UK based company has 975,000 images available online and over 4 millions in total.