Kuwait Finance House- Bahrain (KFH-B) launched an enhanced brand identity for its Priority Banking which reflects the prestige and status of its clients.
The rebranding of Priority Banking is the latest phase of initiatives as the Bank gears up to provide its high-value clients with distinctive Priority Banking offerings.
“At the heart of it, the rebranding efforts underscore our commitment to deliver a superior and differentiated service to one of our most important client segments at KFH-Bahrain and be served by a highly professional team of Relationship Manager,” Abdul Razak Jawahery, Executive Manager of Priority Banking at KFH-B, said.
“Our Priority Banking clients are uniquely connected to the depth and breadth of expertise within KFH-Bahrain. To ensure that the new brand delivers what clients want we listened to their feedback and set out to define a new Priority Banking brand that will be distinct for our clients. Priority Banking is about recognizing the client’s priority status in everything we do. It is about being industrious and diligent in attending to their interests and it is about trust and accessibility,” Jawahery, said.
Priority banking clients find that as their investment grows so does the scope of the financial solutions and services they require. Priority Banking brings together the best of what the Bank has on offer in order to provide seamless private and personalized banking services to its clients.
“The essence of a brand reflects what an entity stands for and the new Priority Banking brand portrays a ‘Mark of Excellence’. This is the quality we strive for in not only our personalized Relationship Managers, but also in the broad array of products we offer which includes Current & VIP Saving Accounts, International Murabaha, Mudaraba and Restricted Investment Accounts all with special rates. Our personalized Relationship Managers are committed towards meeting the demands of our clients for specialized and dedicated Relationship Management. The advantage of Priority Banking extends to a host of selective features that ensure the needs of Priority clients come first in today’s fast paced world,” he said.