MANAMA: BBK has announced the launch of BBK Prive, the Private Banking services, targeting the high net worth individuals (HNWIs) and businesses across GCC and international clientele.
The new service offers a 360 degree of relationship with its clients including loans, deposits, investments and portfolio management.
Reyadh Yousif Sater, BBK Chief Executive, told The24X7News (www.twentyfoursevennews.com), that the new segment is a part of the BBK’s strategy to roll out products and services to target specific segments in a very competitive banking market.
Referring to a similar product, BBK CEO said two years ago labour segment had been targeted through a tailor-made product and such innovative steps would continue to be a major pillar of BBK strategy not only to keep but to enhance the market share across a broad spectrum of banking products and services.
With the launch of the BBK Prive, a tailored service for our most affluent clients, Bahrain’s pioneer in retail and commercial banking giant BBK has entered into a new era of innovation and customer care of highest level amongst its peers regionally and internationally.
“BBK Prive is a private banking and wealth management initiative that offers a comprehensive range of banking and lifestyle solutions. Its birth marks the latest evolution of BBK’s commitment to customer service, a hallmark of our bank since its foundation in 1971. Our customers, having built their wealth through decades of hard work, now require a service to preserve and sustain that wealth for generations to come,” the bank in a statement said.
“BBK Prive’s activities are not limited to Bahrain but extend to customers across the Gulf region, modelled on European private banking and the highest international standards,” it added.
“BBK Prive expresses the core values of BBK in a new and exciting way,” Reyadh Yousif Sater, BBK Chief Executive, said, adding “BBK has become a world-class bank that uses next-generation technology to uphold and refine a tradition of service.”
“Our goal is to go that extra mile, and that means customer service of the highest quality, as well as tailored financial products and services that meet the long-term needs of individuals and families-growing, managing and protecting your money.”
“BBK Prive will differentiate itself by providing an evolving range of products that respond to the needs of our wealthiest clients, delivering an exceptional calibre of service to meet their lifestyle expectations,” Sater added
Dr Abdulrahman Saif, Board member of BBK, told The24X7News (www.twentyfoursevennews.com) that BBK Prive will give clients an integrated banking service that covers assets, liabilities, investment products and other features that suit their banking needs and lifestyle, such as personalised advice on financial products as well as investments and portfolio management.
“BBK Prive will also incorporate the specialist knowledge of Aegila, BBK’s London-based investment and advisory associate that is focused on real estate opportunities in the UK and Europe, and share this expertise with clients in creating personal property portfolios.”
